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England Rugby Brand Vision: England Rugby Sells. It sells a dream, an atmosphere, an aspiration'
England Rugby

England Rugby Supporter Kit
England Rugby is one of the most recognised sporting brands in the World. Since their famous World Cup win in 2003 awareness and interest in the brand has continued to grow every year, along with increasing consumer demand for England Rugby products. England Rugby reaches a massive consumer audience with:
  • Over 9 Million declared England Rugby fans
  • 18.5 million people watched England 6 Nations games on TV
  • In RWC2007 over 25 million fans watched England games
  • During key tournaments Rugby is the second most popular sport on TV
  • Highest proportion of ABC1 consumers of any sport in the UK
  • England Rugby has a 63% male 37% female supporter split

BrandCo has worked on the England Rugby Licence since 2004 and are licensees for the following categories:

  • Men's, Woman's and Junior Supporter apparel
  • Hats, scarves, beanies and accessories
  • Sports Bags
  • Ties and Cufflinks

All ranges are 100% Official and carry the prominent England Rugby logo, labelling and Official Product logos along with distinctive Official Licensed Product swing tickets for immediate recognition by the consumer at retail.

Products are clearly segmented into the following ranges:
  • Classic - clean, branded products in classic colours
  • Heritage - contemporary products with fashion appeal;
  • Supporter - a combination of England Rugby and Cross of St George logos

The products are designed for England Rugby supporters of all ages and can be worn to matches or simply as casual items and offer consumers a quality, affordable range of Official England Rugby products.

The England Supporter range is a celebration of a World Champion Nation and is a major opportunity to retail products to a passionate and growing consumer base.

Simply click the link below to download and view the complete range of products for England Rugby from your desktop.


Download the 2009 range brochuresEngland CricketEngland RugbyScotland RugbyThe University of OxfordRugby CalvisanoFulham Football ClubRugby World Cup 2011RBS 6 Nations

BrandCo Management Ltd. Official Licence Holders for England Cricket, England Rugby, Fulham Football Club, Scottish Rugby and The University of Oxford. Official suppliers for Calvisano and MCC. Official distributor for Rugby World Cup 2011.
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