Despite its long standing history the game of cricket is growing faster than at any time in its history with the following growth since 2007:
- 27% increase in club and school cricket participation
- 45% increase in women and girls playing
- 37% increase in 10-12 year olds playing
The growth of the game has also brought a huge growth in the number of England Cricket Supporters and with England winning the npower Ashes Test series in England during 2009 and the reverse fixture in Australia in December 2010 the demand for England Cricket products will continue to grow.
In 2005 the TV audience over the 5 Ashes Tests totalled more than 12 million and was avidly followed again on TV and in the press creating a huge consumer base for England Cricket products.
BrandCo has been an Official Licensee of England Cricket since 2007 and the product areas we cover are:
- Supporter Apparel for Men, Women and Juniors
- Headwear
- Ties and Cufflinks
- Pins, Key rings and fridge magnets
- Mini Bats
Products are clearly segmented into the following ranges:
- Classic - traditional styles, classic colours
- Pavilion - drawing on modern styles linked to traditional logos
- Supporter - for the supporter who wants strong national identity
- npower and Nat West Series 2010 - specific event based products for the Test, 1 day and Twenty 20 series.
The products are aimed at England Cricket Supporters of all ages and allow them to associate themselves even more closely with the England Cricket Brand.
The England Cricket Supporter ranges are designed to offer broad appeal at retail at competitive price points and to tap in to an ever growing England Cricket consumer base.
Simply click the link below to download and view the complete range of products for England Cricket from your desktop.
