BrandCo worked hand in hand with Lord's senior Commercial and Marketing personnel including Jon Robinson, Head of Sales & Marketing and Elly Ford, Marketing Manager, who were leading this major project from concept, brand segmentation through product designation, design, sourcing, branding and finally delivery to store.
BrandCo offered commercial and directional design advice through the process whilst MCC had complete oversight at every stage of the development to ensure that the products being designed fitted in completely with their brand vision and all other elements of the rebranding process in other product areas. This included the clear segmentation of the products into 3 distinct 'Good, Better, Best' ranges and adherence to their Design Guide.
"Following a re-structure and review of the retail and brand operation we identified a clear strategy that incorporated the core values and vision for the Lord's - The Home of Cricket brand. This rested on quality, brand consistency and a clearer understanding of our target market. We approached BrandCo, whose reputation for service and quality product was of significant importance to our long term strategy, to help us identify 3 clear ranges of product that represented our brand(s) at the right quality and price point. BrandCo worked hard to understand our brand proposition and provided clear insight and direction through product design and delivery that has helped us succeed in our brand vision."
At BrandCo we believe that through a close relationship and total involvement with our partner clients we can provide solutions that are completely tailored to each client's specific needs. This contrasts sharply with the 'one size fits all' solutions which are often offered to these projects.
